If you have a brand, it’s essential to be professional on all levels, including email communication. But unfortunately, branding in email communication often gets overlooked for some reason.
Branding has plenty of benefits, from highlighting the company’s willingness to cooperate to more concrete outcomes, like doubling customers and profits.
Branding requires considering plenty of aspects, including colors. And the latter may sometimes be daunting. It shouldn’t surprise you, as multiple colors and tints exist and are used in branding in email communication. For instance, gold has various shades that carry numerous purposes and are applied in different contexts. Learn more about the gold HEX color code if you decide to use it in email communication. Notwithstanding, below, you will find other crucial components in your branded emails.
Email branding: Definition, Purpose, Importance
Email branding is any modification of a standard electronic letter that lets the recipient know who the addresser is. It includes fonts, background, templates, signatures, images – anything that links to your business.
The primary purpose of branding is to make emails unparalleled, professional, and good-looking.
The importance of branding in emails is hard to exaggerate. Notably, it allows brands to make an excellent first impression, demonstrate a solid corporate image, improve brand recognition, bond with addressees, etc.
Branding Email: How to brand emails
Suppose you want to spruce up your email communication. What do you do? Here are seven quick tips for branding your email:
Come up with unique fonts and colors
As pointed out earlier, colors are a must. Not only do they improve the overall look of an email, but they also make readers associate the color palette and fonts with your brand, which has a substantial psychological effect on people’s buying behavior. Using the mentioned guide will let you pick the right color and font for your email branding.
Create several templates for various subjects
Whether it’s B2B or B2C communication, it’s pivotal to have several elegant templates in your arsenal. Using them within different situations–like a marketing program, price discussion, feedback requesting–will help you properly build an email and communicate the intended message to the recipient.
Opt for the brand domain
It might be hard to believe that brands still use standard domains instead of personal ones. If that’s the case for you, you should enter the new year with a branded email address, as it is an excellent and inexpensive way to promote your company.
Avoid being too loud and pushy
Although a logo is critical and has to be part of every electronic letter, you don’t necessarily need to place it here and there in an email. Imposing your brand too heavily can negatively influence the readers and push them away. Make sure the number of such elements is restricted in every template.
Insert a call to action
Call to action buttons are integral in email branding. They enable you to be straight to the point and omit writing long messages. Moreover, such links aim to do away with people’s hesitancy about your brand and make them do a specific action – learn more about your company, read your blog, shop your products, to name a few.
Include email signature branding
A signature is another element you can’t omit in email communication. It preserves brand consistency and makes your emails refined, expert, and coherent. That’s for you to decide what signature to include in your email communication. We suggest designing a logo and slogan and using them interchangeably.
Keep it simple and stylish
While all the above tips are essential and potent, it is vital to use them in moderation. Whoever the addressee, secure the right proportions of items you add to your email communication. For example, before attaching a logo, ensure it is neither humongous nor tiny and is in the right place to catch the reader’s curiosity right away. Similarly, choose simple, discreet colors to tailor to the aesthetic, visual preferences of the majority of people.
Conclusion
Branding in email communication is a cornerstone of a successful business. Every company uses exceptional branding in its emails, which helps the business expand its presence in the market and improve brand awareness.
Provided are simple yet effective practices you are encouraged to adopt. Using them religiously will make your email communication qualified, meaningful, and accomplished.